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99 RANCH MARKET
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99 Ranch Market is one of the largest Asian supermarket chains in the United States, catering primarily to the Asian-American community and those interested in Asian cuisine. Founded in 1984 by Taiwanese-American entrepreneur Roger H. Chen, the store originally served the growing Asian immigrant communities in California but has since expanded across the country. Its name, “99 Ranch,” was inspired by a sense of prosperity and good fortune in Chinese culture, with “99” symbolizing good luck and wealth.
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